Dive the Treasures Campaign in The Islands of Tahiti
May 10, 2022 – Los Angeles. To celebrate 20 years as the world’s largest marine sanctuary in the world,
The Islands of Tahiti has launched the Dive the Treasures Campaign. A legacy of cultural protection, along with vast natural resources, has resulted in a playground for divers which is now being revealed in this inspiring new campaign!
The launch of the campaign features a Dive the Treasures microsite, showcasing 11 islands across 4 archipelagos highlighting the many treasures of The Islands of Tahiti. Experiences such as swimming with manta rays in Bora Bora, frolicking with wild dolphins in Rangiroa, and drift-diving in the shark abundant North Pass of Fakarava can all be viewed and booked on the site. The Dive the Treasures video teaser offers a view of the wonders waiting to be revealed just below the surface – a kaleidoscope of sparkling gem-like corals, playful dolphins, and a symphonic array of other creatures in crystal-clear, remarkably clean and warm tropical waters.
The Islands of Tahiti has been home to the marine mammal sanctuary – a designated area of more than 1.8 million square miles of pristine ocean – since 2002. This area protects more than 20 species of whales and dolphins, including humpback whales. In 2012, more than 1.5 million square miles of sea across the five archipelagoes that make up The Islands of Tahiti were set aside specifically as a shark preserve, creating the largest shark sanctuary in the world and what is now a designated UNESCO Biosphere. This led to a much-needed moratorium on shark fishing and finning, protecting more than 20 shark species. As a result, The Islands of Tahiti offer some of the most extraordinary opportunities for diving to observe sharks.
“The Dive the Treasures Campaign highlights these lesser-known, yet incredibly rich dive sites to foster a desire to explore and protect. With so many sites spread across so many islands, divers are uncovering hidden treasures while having less impact.” said Kristin Carlson, managing director, Tahiti Tourisme North America. “The Islands of Tahiti have a proud tradition of Rahui, protection of sensitive marine environments. These long-held traditions have led to some of the most diverse and healthy marine ecosystems found anywhere in the world.”
As a further commitment to the protection of these precious marine environments, by 2030 the marine sanctuary will be expanded to cover an additional 200,000 square miles. The reserve, which is to be known as Rahui Nui (a Tahitian phrase which translates to “Large Preserve”), is home to more than 20 species of sharks, 176 corals and 1,024 species of fish.
In addition to its pristine waters, healthy coral reefs and abundant marine life, The Islands of Tahiti presents an incredibly accessible option for avid divers, with more than 50 dive centers across the 118 islands, affordable nearby lodging options in the form of traditional Tahitian guesthouses, and dive session prices that include all gear rentals. The Islands of Tahiti are an eight-hour flight from the West Coast of the United States, and its most impressive islands for diving are a mere 1-2 hour flight from the capital city of Papeete, Tahiti.
The Dive the Treasures Campaign celebrates the richness of the diving experience in The Islands of Tahiti and the legacy which made it possible!
About Tahiti Tourisme North America
Tahiti Tourisme North America (TTNA) is the Destination Marketing Organization (DMO) for the country of French Polynesia, more commonly known as The Islands of Tahiti. As the DMO for The Islands of Tahiti, TTNA oversees all marketing, advertising, public relations, promotions, events and travel advisor programs in North America. TTNA works regularly with airline, cruise line, hotel, resort, tour operator, travel advisor and consortia partners from prospective business development to product launch and marketing initiatives.
About The Islands of Tahiti
Located in the South Pacific, The Islands of Tahiti are just eight hours by air from California. Surrounded by pristine, crystal clear blue waters, the 118 islands and atolls offer natural beauty, authentic island culture, and unique French Polynesian style. Located in the South Pacific, The Islands of Tahiti are just eight hours by air from California, on the same side of the International Date Line as North America, and are in the same time zone as Hawaii. The Islands of Tahiti are world-renowned for their white-sand beaches, stunning turquoise lagoons and varied landscapes ranging from coral atolls to volcanic mountain peaks. Each island offers a variety of accommodation experiences from luxurious resorts with overwater villas, to family guesthouses, to sailing via private charter or scheduled cruise. Privacy comes naturally in The Islands of Tahiti, one of the few untouched sanctuaries left in the world where visitors can relax, reconnect, and experience Mana, the life force and spirit that flows through everything. Whether you come for adventure, romance, or relaxation, you will discover that the spirit of Mana that flows through our land, sea, culture, and people will make you Feel Treasured.
Noel Morrison, Tahiti Tourisme North America