March 21, 2022 – Los Angeles – The Islands of Tahiti recently launched a new brand campaign that asks: “When did you last Feel Treasured?” inviting travelers to experience Mana and enjoy dazzling white sands, pristine lagoons, and the warmth of the Tahitian people.
The Feel Treasured campaign aims to capture the desire of pandemic-weary travelers: the message is that whether you come for adventure, romance, or relaxation, you will discover that the spirit of Mana that flows through the land, sea, culture, and people will make you Feel Treasured.
The Islands of Tahiti have relaxed entry requirements, welcoming vaccinated travelers who have taken an antigen or RT-PCR test within 24 hours of departure and completed the ETIS form within 30 days before departure. Travelers must have a booster shot if they completed their initial vaccine series more than nine months before visiting.
“We’ve not just lost our ability to travel in recent years, we’ve been deprived of sensations, self-care, and feelings of embrace from loved ones and those in our communities,” said Kristin Carlson, managing director of Tahiti Tourisme North America. “Feeling Treasured is about returning to warmth, joy, and the sense of being present in our lives, the sensation that comes from Mana, the spirit of The Islands of Tahiti.”
The campaign launched with an introductory video that showcases the destination’s culture, beauty, and activities, and beckons travelers to discover the many ways to Feel Treasured in The Islands of Tahiti. The campaign will continue its rollout on various platforms, featuring imagery and messaging that invites visitors to explore the 118 diverse islands and their unique offerings and to discover Mana, the life force and spirit that flows through everything in The Islands of Tahiti.
When did YOU last Feel Treasured? Learn more at tahititourisme.com/feeltreasured
About Tahiti Tourisme North America
Tahiti Tourisme North America (TTNA) is the Destination Marketing Organization (DMO) for the country of French Polynesia, more commonly known as The Islands of Tahiti. As the DMO for The Islands of Tahiti, TTNA oversees all marketing, advertising, public relations, promotions, events and travel advisor programs in North America. TTNA works regularly with airline, cruise line, hotel, resort, tour operator, travel advisor and consortia partners from prospective business development to product launch and marketing initiatives.
About The Islands of Tahiti
Located in the South Pacific, The Islands of Tahiti are just eight hours by air from California. Surrounded by pristine, crystal clear blue waters, the 118 islands and atolls offer natural beauty, authentic island culture, and unique French Polynesian style. Located in the South Pacific, The Islands of Tahiti are just eight hours by air from California, on the same side of the International Date Line as North America, and are in the same time zone as Hawaii. The Islands of Tahiti are world-renowned for their white-sand beaches, stunning turquoise lagoons and varied landscapes ranging from coral atolls to volcanic mountain peaks. Each island offers a variety of accommodation experiences from luxurious resorts with overwater villas, to family guesthouses, to sailing via private charter or scheduled cruise. Privacy comes naturally in The Islands of Tahiti, one of the few untouched sanctuaries left in the world where visitors can relax, reconnect, and experience Mana, the life force and spirit that flows through everything. Whether you come for adventure, romance, or relaxation, you will discover that the spirit of Mana that flows through our land, sea, culture, and people will make you Feel Treasured.
